First, I owe you an apology.

Session 03 broke at the Zoom layer. Here's what we covered — and the fix.

IT'S ON US

HEOR didn't get walked over. We let it happen. Here's how we take it back.

Buy Back Time, Not Money

The HEOR decision no one teaches you to make.

The Paper Trail Blueprint

Reverse-engineering a competitor's evidence strategy — and making it yours.

My Toughest Audience Is Three Years Old

Communication for Scientists

ISPOR Just Ended

You left Philadelphia feeling energized, a little overwhelmed, or honestly — probably both.

THE HEOR LEAD IS ALWAYS SELLING

The Magic Question

One sentence. Fifteen minutes of the other person talking. And the only networking advice worth keeping from ISPOR.

AI is the vehicle. The HEOR scientist still has to drive.

ISPOR 2026

THE BRIEF — Introducing the Sidebar Student Council (Applications Open)

Come build with me

No One Owes You a Referral

You're Not a Child Anymore. Stop Asking Like One.

This Too Shall Pass

You are not alone in the struggle.

Following the Money, Part 1: The Consulting Game